Roger Dawson

Registered Auctioneer

Christchurch

Ph: 0274 333 470

About Roger




Rogers achievements in real estate are well documented. He commenced in 1983 as a sales consultant and quickly developed an interest in property auctions. Starting in 1989 and has been a full time auctioneer for over 23 years.

During this time, naturally he has seen most circumstances that owners and buyers are likely to encounter. He is therefore well equipped to pass on his experience and advice to help in most situations.

Roger helped pioneer many of the industry standards now in daily practice and has helped lift the profile and appreciation of Real Estate auctions, through participation at REINZ and Corporate auction competitions.

Formerly as a successful contestant and more recently as a judge and mentor, many of Roger’s protégés have also gone on to achieve national success and acclaim.

"I am just as excited about auctions today as I was in 1989 when I conducted my first one. I enjoy passing on my knowledge and helping parts of the Real Estate fraternity who are not always connected to the corporate world."

  • Winner REINZ National Auction Competition 1998 & 2004
  • Winner Harcourts NZ Auction Championship 2000, 2002 & 2004
  • Finalist REINZ Auction Championship 2001 & 2006
  • Finalist Harcourts NZ Auction Championship 2001, 2003 & 2005
  • Over 10,000 Auctions Conducted

Client testimonials


Auctions Explained


Real estate vendors often prefer the marketing strategy of the auction – with good reason. It’s proven to be the most successful, with property generally on the market for a shorter period of time and it has the highest sales success rate.

An intensive, high profile auction marketing programme is custom designed for sellers to attract genuinely interested, cash-in-hand buyers. There buyers focus on establishing the ‘maximum price’ they will pay – not how low their offer should be. Emotional commitments towards purchasing also strengthen the natural form of competition between buyers.

Some of the reasons for selling by auction:

  • Builds urgency and a purchase deadline amongst buyers
  • Creates a competitive transparent purchasing environment
  • Finds a true ‘cash’ buyer with no conditions
  • Provides complete control for seller – you set the terms
  • Option of accepting offers prior to auction
  • Removes risk of under or over pricing
  • Focus is on the property and not the price

Auctions Explained Videos

1. Auction v Price

2. Setting Your Reserve Price

3. Buying With Confidence At Auction

Disclosure - These videos were recorded when I worked for Harcourts. The statistics quoted were accurate at the time of recording but are no longer relevant, however the messages and information contained remain the same.

Auction IS where the action is, and there is no one better to help you realise the result you’re looking for than Roger Dawson. We have many examples of great auction outcomes, so don’t hesitate to contact Roger for more in-depth information.

Frequently Asked Questions


Do I need to register to bid, and do I need a bidding number?

While it's recommended that you register your name, address and contact numbers, you will still be able to bid without doing so. The same is true for bidding numbers.

Will the auctioneer announce when the reserve price is reached?

No. The reserve price is confidentially set by the vendor and will not be disclosed.

Will the auctioneer always have a mid-auction conference with the vendor?

Depending on auction activity and previous instructions, the auctioneer may simply call three times before selling - without consulting further with the vendor.

Will the auctioneer announce when a property is going to be sold?

The auctioneer must always clearly announce if the property is about to be sold.

What does a vendor bid mean?

The auctioneer may use vendor bids to start the auction or encourage buyers into the selling range. These bids will be clearly identified to ensure complete transparency. A vendor bid will not be entered at or over the reserve price.

If I am the only bidder why should I bid?

The highest bidder has the first opportunity to pay a price acceptable to the vendor before the consultant starts negotiations with any other interested parties. If you don't bid you may have to compete with other waiting buyers ready to negotiate after the auction.

Can I insert any conditions into the auction contract?

No! Auctions are unconditional sales and binding on the fall of the hammer. See the consultant as it may be possible to organise changes before an auction starts. These require acceptance by the vendor for them to be included in the contract.

Contact Me


Feel free to get in touch with me any time via one of the options below to discuss your auction requirements.