Licensed Agent - REAA 2008

Auctions Explained Videos

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Why sell your property at auction?

Real estate vendors often prefer the marketing strategy of the auction – with good reason. It’s proven to be the most successful, with property generally on the market for a shorter period of time and it has the highest sales success rate.

An intensive, high profile auction marketing programme is custom designed for sellers to attract genuinely interested, cash-in-hand buyers. There buyers focus on establishing the ‘maximum price’ they will pay – not how low their offer should be. Emotional commitments towards purchasing also strengthen the natural form of competition between buyers.

Some of the reasons for selling by auction:

  • * Builds urgency and a purchase deadline amongst buyers
  • * Creates a competitive transparent purchasing environment
  • * Finds a true ‘cash’ buyer with no conditions
  • * Provides complete control for seller – you set the terms
  • * Option of accepting offers prior to auction
  • * Removes risk of under or over pricing
  • * Focus is on the property and not the price

Auction IS where the action is, and there is no one better to help you realise the result you’re looking for than Roger Dawson. We have many examples of great auction outcomes, so don’t hesitate to contact Roger for more in-depth information.

Auctions Explained Videos

  • 1. Auction v Price

  • 2. Setting Your Reserve Price

  • 3. Buying With Confidence At Auction

Disclosure - The videos on this website were recorded when I worked for Harcourts. The statistics quoted were accurate at the time of recording but are no longer relevant, however the messages and information contained remain the same.